
Digital Marketing Specialist
Full time @The D Group (TDG) posted 3 months ago ShortlistJob Detail
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Experience 1-3 Years
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Gender Any
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Industry Sales/Marketing
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Qualifications Diploma
Job Description
- Conducting extensive and in-depth primary and secondary research to identify new market opportunities and consumer preferences to support campaign creations.
- Setting specific marketing goals that align with the overall direction and business goals.
- Developing and maintaining digital campaigns to increase web traffic
- Tracking and measuring marketing outcomes including marketing activities, response, leads, sales, retention, and ROI
- Forecasting market trends
- Generating innovative ideas to promote our brand and our products
- Developing business cases to support new marketing strategies, budget requests, projects, and marketing plans
- Creating competitive reviews and situational analyses to identify insights, challenges and opportunities.
- Using customer feedback to ensure client satisfaction
- To ensure brand alignment to increase brand awareness and equity
- Leading ideation, brainstorming sessions and collaborating with creative teams.
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