Marketing Executive

Full time @IME Group of Companies
  • 30A, Jalan PJS 1/46, Taman Petaling Utama, PJ, Selangor, 46000 View on Map
  • Post Date : 11/03/2022
  • Apply Before : 30/06/2022
  • Salary: RM2,500.00 - RM3,500.00 / Monthly
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Job Detail

  • Career Level Mid Level
  • Experience 1-3 Years
  • Gender Any
  • Industry Sales/Marketing
  • Qualifications Bachelor Degree

Job Description

Job Responsibilities:

  • Contribute to marketing plans and strategies, including ideation, creation of collaterals, distribution of collaterals, and measure and analyse impact/ ROI
  • Attend and assist at events such as conferences, seminars and exhibitions
  • Communicate with clients, affiliate networks and affiliate partners

Maintain and manage

  • All online platforms including Website, Blog, Social Media, Advertising channels (develop plan and execute according to plan)
  • All leads generated from online platform

Content

  • Developing and integrating content marketing strategies
  • Copywriting for all online platforms and email campaign, including but not limited to new initiatives, product technical updates, promotions and blogs
  • Ensure websites are up to date and consistent with other public-facing marketing activities
  • Ensure that all copy written is engaging in order to drive conversion rates.

Analysis

  • Manage and execute SEO & PPC campaigns
  • Monitor online activity using tools such as Google Analytics
  • Continuous review and active management of website and other online assets
  • Competitor research and analysis
  • Analytical analysis report, recommendations for improvement

Skills and Requirements:

  • Degree in marketing or a related field
  • Team player with self-management skills and the ability to manage their own time
  • Excellent communication skills, written and verbal, and be able to work in a structured way
  • Understanding and experience in digital marketing (SEO, PPC, Google Analytics, Remarketing)
  • Plan, execute, test (A/B multivariate) and measure conversion rate, manage user funnel
  • Strong analytical skills and data-driven thinking
  • Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • A reasonable level of HTML experience
  • Discipline in execution and follow up of campaigns to achieve desired results
  • Strong skills in online marketing, branding, social media marketing and copywriting are desirable
  • Be comfortable writing and communicating effectively about technology
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Required skills

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