Digital Marketing – Pay per click (PPC), SEO, content writing & blogs.

• Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
• Provides idea and guidance to social media and marketing team members on social media implementation best practices and strategies
• Report progress and updates of social marketing to management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Instagram & Others
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Strategic planning – Marketing strategy/campaign/plan/analysis

• Assist in creating marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
• Provides idea and guidance to social media and marketing team members on social media implementation best practices and strategies
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Report progress and updates of social marketing to management
• Researches and monitors activity of company competitors